Expertise Areas: Strategy Development

My approach to developing impactful organizational strategies is straightforward and pragmatic. Strategic plans that are too elaborate or theoretical will simply sit on a shelf. I work with clients to develop a crystal-clear definition of the goals of a given enterprise, and then collaborate with them to build a practical step by step plan to ensure successful execution.

 

In an international business environment many additional environmental and cultural factors need to be considered in the crafting of a successful strategy. I leverage my experience working across 50 markets to sensitize clients to this global complexity and support them in building strategies that will deliver in each local context.

In addition to strategy development at the organizational level, over the past 20 years I have created strategies in areas including:

 

• Marketing and branding

• Business development

• Client relationship management

• Financial and cost management

• Talent development and training

• HR and performance management

• Knowledge management

• Communications (internal and external)

• Product development

• Product launches